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Privacy Policy Effective Date: March 20, 2025

We at Atlanta Center for Reproductive Medicine value your privacy and are committed to protecting your personal information. This Privacy Policy outlines how we, The Atlanta Center for Reproductive Medicine, collect, use, and protect your information when you interact with our website, www.atlantainfertility.comand our SMS messaging services. By using our website, and/or providing us with your phone number and/or subscribing to our SMS services, you consent to the practices described below.

Information Collection

When you sign up to receive SMS messages from us, we may collect the following personal information:

  • Your phone number
  • Communication preferences (if applicable)

We may also collect information related to the type of device you use, such as the operating system or device model, if needed for SMS optimization.

We may collect non-personal information, such as a domain name and IP Address. The domain name and IP address reveals nothing personal about you other than the IP address from which you have accessed our site. We may also collect information about the type of Internet browser you are using, operating system, and what brought you to our website, as well as which of our Web pages you have accessed.

We may contact you via email in the future to tell you about specials, new products or services, or changes to this privacy policy.

Consent for SMS Messaging

By opting in to receive SMS messages from us, you provide express consent to receive promotional and informational messages via SMS. You understand that:

  • SMS messaging may include updates, offers, promotions, appointment reminders, or other communications related to our services.
  • Consent is given when you opt-in through text messaging or by checking a box on a contact form or through other means provided by us.

You can withdraw consent at any time. To stop receiving SMS messages, simply reply with

"STOP" to any message from us. After opting out, you will no longer receive SMS communications unless you opt in again.

Information Use

We use the information we collect through SMS messaging primarily for the following purposes:

• Sending you updates and alerts about services and offers you’ve opted into.

• Fulfilling your requests for information, services, or promotional offers.

• Improving our services and ensuring that communications are relevant to you.

Opt-In and Opt-Out Process

Opt-In Process:

• By providing your consent via an SMS method or checking a box on an Atlanta Center for Reproductive Medicine contact form, you confirm that you are opting into receiving SMS messages from us.

Opt-Out Process:

• You may opt out of receiving SMS messages at any time by replying with "STOP" to any message you receive from us. Upon opting out, you will stop receiving further messages unless you opt in again.

Data Sharing and Disclosure

We will never sell or share your personal information for marketing purposes with outside third parties. However, we may disclose your information when required by law or to:

• Cooperate with legal investigations or comply with legal obligations.

• Protect our rights or property.

• Identify and prevent unlawful activities, including misuse of our website or services.

Security

We take the security of your information seriously. We implement industry-standard security measures to protect your personal data, including encrypted transmission of sensitive information (such as credit card details) and secure data storage practices. Only authorized personnel have access to personal identifiable information.

Cookies and Tracking

While cookies are used on our website to enhance user experience, cookies are not typically used for SMS communication purposes. Cookies are primarily used for website-related activities, such as remembering your preferences on our site. They are not linked to your personally identifiable information in our SMS services.

Surveys, Contests, and Promotions

We may offer surveys or contests through our website or via SMS. Participation is voluntary, and you may choose to opt in or out of such activities. If you participate, we may collect information such as your contact details and demographic information. This information may be used to notify winners, award prizes, or improve our services.

Rights of Users

You have the right to:

• Access the personal information we have collected about you.

• Request corrections or deletion of your personal data.

• Opt out of SMS communications at any time by replying "STOP" to any message. To exercise these rights, please contact us at 770-928-2276 or via email at info@acrm.com.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. If we make significant changes, we will notify you through the contact information provided. Please review this policy regularly to stay informed about how your information is used and protected.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us at:

Phone: (770) 928-2276

Mail: Attn: Privacy Officer

5909 Peachtree Dunwoody Rd, Suite 600

Atlanta, GA 30328